According to Christopher Cheney at HealthLeaders Media, Medicare's reimbursement system for physicians is emerging as a major driver of change in the healthcare industry. The long journey to establish value-based healthcare business models has taken a giant leap forward this year. The rollout of the Medicare Access and CHIP Reauthorization Act (MACRA), which is linking an ever-increasing share of physician payments for outpatient care to service-value rather than service-volume, is a game changer.
"The turning tide is largely driven by MACRA. It has changed healthcare significantly in terms of moving the mindset toward more value-based reimbursement," said Max Reiboldt, CPA, president and CEO of Coker Group, a healthcare consultancy based in Alpharetta, GA. While there is considerable uncertainty over the ultimate fate of the Patient Protection and Affordable Care Act, MACRA is an example of how value-based healthcare appears destined to advance, he said.
Jill Reeves has more than 27 years of experience in the health-care industry and has worked exclusively in the fields of market research, statistical analysis and health-care interactive marketing. Before joining CQuence Health Group as marketing manager, Jill was director of communications and new media for PRC, a nationwide health-care market research organization.
Jill earned a master's degree in health-care administration from Bellevue University and a bachelor's degree in education from the University of Nebraska in Kearney. She is a published author and avid student of social media and emerging communication trends.