According to Christopher Cheney at HealthLeaders Media, Medicare's reimbursement system for physicians is emerging as a major driver of change in the healthcare industry. The long journey to establish value-based healthcare business models has taken a giant leap forward this year. The rollout of the Medicare Access and CHIP Reauthorization Act (MACRA), which is linking an ever-increasing share of physician payments for outpatient care to service-value rather than service-volume, is a game changer.
"The turning tide is largely driven by MACRA. It has changed healthcare significantly in terms of moving the mindset toward more value-based reimbursement," said Max Reiboldt, CPA, president and CEO of Coker Group, a healthcare consultancy based in Alpharetta, GA. While there is considerable uncertainty over the ultimate fate of the Patient Protection and Affordable Care Act, MACRA is an example of how value-based healthcare appears destined to advance, he said.
Jill Reeves has over 30 years of experience in the healthcare industry and has worked exclusively in the fields of market research, statistical analysis and healthcare interactive/digital marketing. Before joining CQuence Health Group as marketing manager, Jill was director of communications and new media for PRC, a nationwide healthcare market research organization.
Jill earned a master's degree in healthcare administration from Bellevue University and a bachelor's degree in education from the University of Nebraska in Kearney. She is a published author and avid student of social media and emerging communication trends.