Healthcare leaders are focused on the potentially conflicting market forces as rising consumer expectations and care transformation are reshaping the industry, according to the Advisory Board Company.
While care transformation continues to lead the list of concerns for hospital and health system executives, The Advisory Board Company's Annual Health Care CEO Survey found meeting consumer expectations and patient engagement join the top concerns.
The study found 47 percent of executive respondents said that they were extremely interested in addressing the challenge of rising consumer expectations for service. And 45 percent of hospital and health system executives said they were extremely interested in identifying patient engagement strategies -- a 4 percent increase over the previous year.
Tana Phelps is senior interactive marketing specialist at CQuence Health Group in Omaha, Neb. Passionate about health care, her marketing experience includes work in diagnostic imaging, concierge medicine, telehealth and cardiology. Tana is a published author, most recently featured in Midwest Medical Edition magazine. She is a member of Nebraska Healthcare Marketers and Public Relations Society of America, and studied journalism, marketing and advertising at the University of Nebraska Lincoln.
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