"Improve quality, optimize efficiency and reduce costs" is a mantra that healthcare organizations all over the country repeat as they aim to navigate new payment models on leaner budgets. To turn these goals into reality, forward-thinking hospitals and health systems are bolstering efforts to communicate with post-acute facilities, physician practices and other care locations.
These organizations realize that without strong care coordination between settings, there is greater risk for errors and unfavorable outcomes, in addition to potential increases in length of stay (LOS) or unnecessary readmissions. In the same vein, the Centers for Medicare and Medicaid Services (CMS) has introduced new reimbursement models, such as the Comprehensive Care for Joint Replacement (CJR) model, where effective communication and care coordination between hospitals and other settings aren't just a good idea, they're required to reduce risks and promote quality outcomes.
A key opportunity for elevating cross-continuum communication is the hospital discharge and post-acute placement process. Historically, the process of transitioning patients from one care setting to another has proven fragmented and inadequate. As a means to achieve better outcomes and to mitigate financial risk, organizations are turning to technology to optimize workflows and ultimately improve care quality and satisfaction.
There are many ways that technology can be used to improve post-acute activities and nearly all bring laborious processes, clerical inefficiencies and potential gaps into which care can fall short to the forefront.
Jill Reeves has more than 27 years of experience in the health-care industry and has worked exclusively in the fields of market research, statistical analysis and health-care interactive marketing. Before joining CQuence Health Group as marketing manager, Jill was director of communications and new media for PRC, a nationwide health-care market research organization.
Jill earned a master's degree in health-care administration from Bellevue University and a bachelor's degree in education from the University of Nebraska in Kearney. She is a published author and avid student of social media and emerging communication trends.