I look forward to the national American Case Management Association (ACMA) National Conference every spring. This year, the ACMA celebrated its 20th anniversary in Seattle, Washington April 14-17, hosting four full days of education, networking and fun.
For me, this year’s conference marked a similar, yet more personal, milestone. While the ACMA was signing up its very first members 20 years ago, I was a young marketer learning the trade show ropes for the first time. My first conference was in Orlando and I represented a different healthcare company at the time, but much the same process of building and tearing down the booth is still at play, as is the enticing prospect of getting to socialize with some of the most intelligent minds in healthcare.
I still love doing it and I wouldn’t trade this time in the trenches for anything. Working from an office and sitting behind a desk is nice, but being at a tradeshow like ACMA is where the efforts we put in all year long really come into focus.
Conversations That Shape Healthcare
ACMA and trade shows in general are somewhat of a carnival atmosphere, in a good way. Making friends is easy. You get to rub elbows with some of the leading experts and innovators in the healthcare sector. I’m always honored to find myself in such esteemed company, mingling on the trade show floor with case managers who work every day to secure the wellbeing of their patients, tech entrepreneurs whose ideas are driving the post-acute care conversation, and hospital and health system ambassadors excited to learn all about what new best practices they can take back to their organizations.
This year, I was fortunate to bring a colleague with me to help assemble our booth and introduce attendees to Ensocare’s patient discharge software and the additional products we have available to improve a patient’s care journey after leaving the acute setting. Just as I got my first taste of the healthcare trade show environment 20 years ago, I got to experience things anew from her perspective last week, as this was her first trip to ACMA. The digitization of healthcare may have thoroughly transformed the ways we approach patient care, but it’s nice to know there will always be bright young minds on the ACMA floor, ready to tackle whatever challenges arise in the future of case management and healthcare as a whole.
What I enjoy most about having the privilege to represent Ensocare in these types of events is what comes after the booth is set up. The best part is meeting healthcare professionals who are in their own kinds of trenches every day serving patients and helping them find the care they need. Meeting customers who use Ensocare’s software and hearing firsthand how our solutions make their lives easier is really heartwarming. It puts all the hard work in perspective.
Every year, I can’t wait to see old friends, meet new ones and rub elbows with other passionate professionals in healthcare. Then, in what seems like the blink of an eye, ACMA has come to a close. 20 years goes by in a flash, too, but I know the next time will bring even more worthwhile conversations with new and seasoned colleagues from across the world, all focused on figuring out what we can do to best serve our patients.
I’ll see you all next year in Chicago!
Meet the Author
Jill Reeves has over 30 years of experience in the healthcare industry and has worked exclusively in the fields of market research, statistical analysis and healthcare interactive/digital marketing. Before joining CQuence Health Group as marketing manager, Jill was director of communications and new media for PRC, a nationwide healthcare market research organization.
Jill earned a master's degree in healthcare administration from Bellevue University and a bachelor's degree in education from the University of Nebraska in Kearney. She is a published author and avid student of social media and emerging communication trends.